In this episode, we are joined the wonderful Sarah Jenkins, founder of Magenta Research.
Sarah takes us through her 4 top tips to help improve the inclusivity of research:
– Language & Images
– Accessibility
– Making Adaptions
– Participant first approach
Being inclusive should not be seen as difficult or problematic, it should be perceived as an essential part of research practice.
After all, the more someone feels included and able to participate, the more likely they are to open up and share richer details and insight with you.
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Sarah is an award-winning insight professional with a distinguished career spanning more than 20 years. Starting in academia, moving to a think tank then the Social Research Institute of Ipsos MORI, Sarah moved into commercial research when she became Head of Qualitative in the Ipsos media team. In 2016, she founded Magenta Research, growing it into a multi-award-winning agency known for actionable client insights.
As an active member of the research community, Sarah has judged awards, served as AQR Vice Chair, and delivered MRS training. A respected conference speaker and thought leader, Sarah continues to push the boundaries of research challenging others to think differently and not always take the easy path.
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Links mentioned in this episode:
https://www.magentaresearch.co.uk
https://www.ofcom.org.uk/tv-radio-and-on-demand/equity-and-diversity/inclusive-research
https://www.linkedin.com/in/magentasarah
https://www.agewithoutlimits.org/image-library
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