In this episode, we talk to the inspiring Theresa Jones, founder of Luminance Insight.
She discusses Japanese pancakes, assumptions we make about minority group opinions and how to really welcome in the complexities of identity in our everyday research approaches.
Theresa invites us to think beyond demographic quotas to uncover historical and nuanced contextual depth which means organisations are more able to deeply understand how to tailor their decisions to the individual.
It’s tricky stuff but Theresa can help, so reach out to her for more understanding and support on the benefits of this.
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Theresa, ex-Crowd DNA and Firefish is the director of Luminance Insight, and is based in London. Early on in her career, Theresa noticed that the research industry still had a way to go in including nuanced narratives about marginalised audiences. In 2018, Theresa decided to do something about it and founded Luminance Insight to focus on storytelling that re-centres participants as storytellers, creators and experts. Theresa’s main areas of focus are youth, Equity, Diversity and Inclusion, community engagement strategy, audience understanding and media.
Luminance Insight exists to transform findings into action. In the process, Theresa helps organisations and brands see their audiences clearly so that they can creatively solve complex challenges at scale. Her insights have helped clients such as: Sport England, Esmee Fairbairn Foundation, Santander, NHS, Google, Levi Strauss & Co and Universal Music Group, among others.
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Links mentioned in this episode:
https://www.luminanceinsight.co.uk
https://www.linkedin.com/in/theresa-jones
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